NBC Universal Interactive and KickApps are announcing today a broad licensing agreement including the latest version of our award winning App Studio and recently released Premium Social Video platform.
Expanding on an existing relationship with NBC Local Media, the new agreement includes full access to the KickApps platform for a variety of NBC Universal sites, including a unique socially driven fan site launching from Telemundo in the coming months. NBC Universal will utilize our platform to launch increasingly socially integrated site and video features to drive deeper user engagement and interest in their world-class content.
SVP of Digital Products and Services for NBC Universal Marc Siry had the following to say about the new partnership, “We’re really excited about the KickApps App Studio- it’s by far the most advanced solution we’ve seen for publishing and managing social media, and it’s going to make a huge difference in our ability to quickly build and launch socially powered sites for our brands. Additionally, their support for the Open Source Media Framework was a key differentiator in our decision to work with KickApps for our premium social video needs- we truly believe it will help us innovate quickly for our brand and advertising partners.”
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